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Don't Call It a Comeback

Published on .

God Speaks, the anonymous billboard campaign created by the now-defunct Smith Agency in Fort Lauderdale -- a campaign that ultimately became the subject of litigation -- is making a comeback with new quotes from the divine created by faith-based PR firm The DeMoss Group and support from the Outdoor Advertising Association of America. As before, the effort aims to be non-denominational, although it takes a step in a decidely partisan direction with one new slogan: "The real Supreme Court meets up here." Yeah, we get it.

We'd hoped to get reaction from Andy Smith and Charlie Robb, who originated the campaign, but could find no trace of their last known agency, Smith & Robb. If you're out there, guys, drop us a line.

CLARIFICATION: A March 9 "Movers" item about a cross-representation deal between Czar -- which has offices in Amsterdam, Brussels, Berlin and New York -- and New Zealand's Sweet Shop was incomplete and misleading. Sweet Shop director Noah Marshall continues to be exclusively repped in the U.S. by Santa Monica production company Notorious 24:7. We regret the confusion.

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