Cannes, the Hard Way

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How do you get to Cannes? For RSA directors Jake Scott, Luke Scott, Adrian Moat, and Mark Nunnely -- along with thirty other cyclists from the advertising and production industries -- the answer is "Pedal, pedal, pedal." Even as you read this, the RSA-sponsored Fireflies Ride is under way. In its fourth year, the bike trip -- which raises money for leukemia research -- began yesterday in Geneva and ends next Thursday in Cannes, right in the middle of the International Advertising Festival. For more information, or to make a donation, visit
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