Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Confessions of a Commercials Actor

Published on .

Slate.com tracks down Joel Moore, an actor who has appeared in 10 national commercials in the last year. And what has Moore learned? "I swear that ads don't work," he tells the online mag. "I did a Best Buy spot, but people always come up to me on the street and say, 'Hey, you're the Circuit City guy' or 'Hey, you're the Blockbuster guy.' I guess if you're paying attention to the actor, you're not paying so much attention to the product."
Most Popular
In this article: