Slate.com tracks down Joel Moore, an actor who has appeared in 10 national commercials in the last year. And what has Moore learned? "I swear that ads don't work," he tells the online mag
. "I did a Best Buy spot, but people always come up to me on the street and say, 'Hey, you're the Circuit City guy' or 'Hey, you're the Blockbuster guy.' I guess if you're paying attention to the actor, you're not paying so much attention to the product."