Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Converse's 'Loaded Weapon' Draws Fire

Published on .

The "Loaded Weapon," a new shoe being introduced by Converse in November, is drawing fire from critics who think its name is too violent. "You're taking a violent theme and trying to sell it to kids," Jim Haney, executive director of the National Association of Basketball Coaches, tells the Associated Press. "I'm sure these people are well-meaning, but I think it's a bad message in today's environment."

But Converse, which was acquired by Nike in July, shows no signs of backing down. "We have no second thoughts about the name, whatsoever," the company's Dave Maddocks tells the AP. "Sports is loaded with battlefield terminology. This is merely the name of a shoe."

Most Popular
In this article: