Ebay Gets It

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To generate buzz for a shiny new campaign for eBay, BBDO ran an intruiging teaser ad over the past week that introduces a new revolutionary product known only as "it"—-with no real explanation as to what it actually is. The teaser directs viewers to whatis-it.com, where the truth was finally revealed. The website, created by BBDO and Agency.com, features some nifty customization tools for visitors to tailor their own personal "it," as well as a series of amusing—yet agonizingly cryptic—videos that detail the birth of "it" and the impact "it" has had around the world.
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