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Enter the Meatrix

Published on .

Timed to coincide with the launch of The Matrix: Revolutions, design company Free Range Graphics -- which specializes in communications for non-profits -- created The Meatrix for the Global Resource Action Center for the Environment (GRACE). The three-minute Flash movie stars a pig named Leo, who is shown the truth about agribusiness by a mysterious cow named Moopheus. In a little more than a week, the short has attracted more than a million unique users, according to GRACE.
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