Timed to coincide with the launch of The Matrix: Revolutions
, design company Free Range Graphics
-- which specializes in communications for non-profits -- created The Meatrix
for the Global Resource Action Center for the Environment (GRACE). The three-minute Flash movie stars a pig named Leo, who is shown the truth about agribusiness by a mysterious cow named Moopheus. In a little more than a week, the short has attracted more than a million unique users, according to GRACE.