Today is the day. 140-year-old ad agency J. Walter Thompson
will officially usher in a new name -- "JWT" -- with events in its 315 worldwide offices. To mark the occasion, an anonymous tipster forwarded us a fake release -- which is allegedly making the rounds at the agency -- that suggests an even more radical name change might be in order. It reads, in part, "Martin Sorrell and Bob Jeffrey returned from Aspen, Colorado, today to
announce their negotiations with the estate of Hunter S. Thompson for
rights to the late author's name. With the negotiations nearly concluded,
Bob Jeffrey, Worldwide President of J. Walter Thompson, stated their plans
to immediately rename the global agency 'Hunter S. Thompson.'" Later, the bogus release has Jeffrey announcing that the company has decided to make "When
the going gets weird, the weird turn pro" the agency's official motto.