"Are you gonna bark all day, little doggy?"

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"Why buy a watchdog, then do all the barking yourself?" That's the question being asked of advertising clients at www.iamjack.com, an anonymous website that begs marketers to step back and let agencies do what they do. In addition to a clever little commercial message "from creatives everywhere" -- in which a man with a watchdog literally does the barking himself -- the site includes a manifesto called The Rules, suggestions on how to interact with your agency, and an offer to shuttle (presumably angry) anonymous messages from creatives to former, current or would-be clients.
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