"Why buy a watchdog, then do all the barking yourself?" That's the question being asked of advertising clients at www.iamjack.com
, an anonymous website that begs marketers to step back and let agencies do what they do. In addition to a clever little commercial message "from creatives everywhere" -- in which a man with a watchdog literally does the barking himself -- the site includes a manifesto called The Rules
, suggestions on how to interact with your agency, and an offer to shuttle (presumably angry) anonymous messages from creatives to former, current or would-be clients.