×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

"Are you gonna bark all day, little doggy?"

Published on .

"Why buy a watchdog, then do all the barking yourself?" That's the question being asked of advertising clients at www.iamjack.com, an anonymous website that begs marketers to step back and let agencies do what they do. In addition to a clever little commercial message "from creatives everywhere" -- in which a man with a watchdog literally does the barking himself -- the site includes a manifesto called The Rules, suggestions on how to interact with your agency, and an offer to shuttle (presumably angry) anonymous messages from creatives to former, current or would-be clients.
In this article:
Most Popular