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Today at AdWatch: Outlook 2004 in New York -- co-sponsored by Advertising Age and CMR -- Steven J. Fredericks, president and CEO of TNS Media Intelligence/CMR, unveiled projections that show 2004 U.S. ad spending rising 9.3 percent compared to last year, helped along by the Olympics and election year political spending. However, as reports, clients are still very cost-conscious and "marketers will continue to scrutinize their advertising investments very closely."
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