How Goodby Got In

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Jeff Goodby tells Inc. how he broke into the advertising business. "I got interested in advertising because I couldn't find a job on a newspaper," he says. "I decided to try advertising, and opened the Yellow Pages and started with A. I'd find myself visiting Al & Joe's Advertising one day and BBDO the next. Along the way someone advised me to create a resume of myself that would show a sense of humor. So I did a parody of an encyclopedia entry of myself, as if I were dead. And that got me a job at J. Walter Thompson." PLUS: Errol Morris is shooting a commercial for and the advocacy group is looking for people to be in it via an online casting call.
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