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Harley Who?

Published on .

AdAge.com reports that Buick is dropping the character of Harley Earl from its advertising campaigns. Allow us to translate: You know the dead guy in the fedora? The one who left you scratching your head about who exactly he was supposed to be? That guy. Gone.

Earl was, in fact, an influential auto designer in the middle of the last century, although we're betting he doesn't come up often at the dinner table. Nevertheless, AdAge says "Earl was meant to attract younger buyers who tend to view the brand as stodgy." Bringing back an obscure industry insider from a half century ago to reach out to the kids? Gosh, we can't believe that didn't work.

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