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The House of the Rising Suds

Published on .

AdAge.com reports on the latest wrinkle in a seven-year-old legal battle between Procter & Gamble and Amway, stemming from P&G's claim that an Amway distributor perpetuated the unfounded yet persistent rumor that P&G is somehow linked to Satanism. In dismissing a counter-claim by Amway, the U.S. Sixth Circuit Court of Appeals practically begged both parties to drop the matter.

"Although no decision from this Court -- or any other, we predict -- will end the hatred these two corporate giants harbor for each other," the court said in its ruling, "we hope that they will consider the impact of their continuing legal battle on the scarce resources of the courts, and decide to concentrate their creative talents on the more traditional methods of gaining competitive advantage and declare a ceasefire in the judicial arena."

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