Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Colonial House Meets The Apprentice

Published on .

In what is surely the weirdest reality show premise we've ever heard, Britain's ITV is recruiting advertising executives for a show in which they will be asked to pitch an account -- in the 1970s! Without the benefit of modern technology -- and presumably wearing non-natural fibers -- participants will be given two weeks to develop a Christmas ad campaign for the Raleigh Chopper, a popular '70s bicycle that will soon be reintroduced in the U.K.
Most Popular
In this article: