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The Long Road to Cannes

Published on .

The Fireflies are at it again. For the fifth straight year, a pack of cyclists drawn from the advertising and production industries are on their way from Geneva to Cannes -- in time for the end of the International Advertising Festival -- to raise money for leukemia research. New York edit shop The Now Corporation has also launched a viral effort -- featuring one unlikely rider -- to draw attention to the cause.
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