The Humane Society of the United States (HSUS) is upset with Burger King
about the www.chickenfight.com
promotion created by Crispin, Porter + Bogusky. The site allows users to pit two guys in chicken suits -- representing different chicken sandwiches -- against each other in a cage match. Not funny, according to HSUS president and CEO Wayne Pacelle, who says in a statement, "Whatever the intent of this promotion, the effect is to make light of chicken fighting. Cockfighting, which is illegal in 48 states, is a disgraceful practice not only involving animal cruelty, but drug trafficking, illegal gambling and human-on-human violence."