Milwaukee agency BVK
recently created an interesting web-borne campaign for Milwaukee Area Radio Stations, Inc. (MARS). To demonstrate the power of radio advertising, the agency ran radio ads for ridiculous products -- like Ghandi Gone Wild
and an all-gravy diet -- that drove listeners to correspondingly ridiculous websites. See the sites at webreaklegs.com
. All the click-throughs, however, go to a gotcha message -- "Now you know how effective radio advertising can be" -- and link users back to the MARS website
, where you can find all the details about the campaign.