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Money Marketing?

Published on .

We were startled to read -- over at AdAge.com -- just how many companies are involved in marketing the new $20 bill. It's money, for crying out loud. It has a 100 percent market share and amazing recall. And the Department of Treasury is looking into product placement ops? If money doesn't sell itself by now, agency reviews are about to get a lot more complicated, e.g. "We see how this campaign will make us a whole potload of money, but why is that good?"

In any case, this strikes us as the easiest creative assignment since the invention of the independent film festival. "Got Money?" "This is Money" "Money: You Can Buy Nikes with It." The possibilities are limitless. Send your best ideas for promoting the widespread use of money to jhanas@crain.com.

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