×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MTV's Lovin' It?

Published on .

MTV has allegedly rejected ads for the new fast-food stunt documentary Super Size Me, at least according to the film's producers -- missing a golden opportunity, in our opinion, to make those "I'm Lovin' It" ads go away and never come back, at least on Viacom's nets. (But we guess they wouldn't get the money then, either. Can't have everything.) Of course, the story goes on to say that MTV offered to run an edited version, but the film's distributors demurred, surely relishing the publicity they can get for this story in -- well -- newsletters like this.
In this article:
Most Popular