Patterson Takes Flight Online

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One-stop shop The Concept Farm, which will market all of author James Patterson's releases this year, has created a wildly popular online presence for readers of his latest thriller, Maximum Ride. A modern-day sci-fi suspense novel for the Harry Potter set, the book features six adolescent kids with wings created by ethically-challenged scientists, on the run to New York City. With a blog, message boards, and customizable radio spots, site traffic quickly ballooned to 100,000 hits per week after the book's debut in April, according to Concept Farm director Griffin Stenger. "The idea was to get more content out to a voracious audience," Stenger says. "This age group has a very short attention span. Though the numbers on the blog haven’t dropped off." See what the fuss is all about at maximumride.com. ( -Melanie Shortman)
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