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Requiem for a Spokesman?

Published on .

With more than $200 million in endorsement deals with Nike, McDonald's and Sprite, Kobe Bryant could lose more than his reputation over recent allegations of sexual assault. As AdAge.com reports, this is why some advertisers avoid celebrity endorsements altogether. PLUS: Check out the Heineken Headline Hoax, a clever interactive campaign that drives traffic and gives your friends heart attacks.
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