How would you like naming rights to the Roman Pantheon? The Chicago Tribune reports today
on the giant ads that are covering up many of Rome's best-known monuments. Next up -- the Pantheon. "It's a very important monument, and it would enhance the glamor of your product to have an advertisement on it," explains a spokesman for Interpromos, the company that is selling space on the ancient monument. All of sudden Spider-Man
logos on the base paths aren't looking so bad.