Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Saab's Declaration of Independence

Published on .

Saab USA has graciously agreed to let Pennsylvania use "The State of Independence" as its state slogan, despite its similarity to the Saab tagline "Welcome to the State of Independence."

Um, duh. We can imagine the barely contained glee of Saab's marketing department. "Forget stadium naming-rights, we just branded one of the original thirteen colonies!"

Most Popular
In this article: