Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Scion's Human Signage

Published on .

AdAge.com reports on a guerilla marketing campaign that went down Thursday morning in Times Square. 40 people were paid $11 an hour to walk around with promotions for the new Scion tC coupe stenciled on their foreheads. We've seen human billboard stunts like this before, but we've yet to see an appropriately catchy name for this emerging medium. Taking a cue from cyberslang, we hereby dub human-borne ads "meatboards."
Most Popular
In this article: