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Scion's Human Signage

Published on .

AdAge.com reports on a guerilla marketing campaign that went down Thursday morning in Times Square. 40 people were paid $11 an hour to walk around with promotions for the new Scion tC coupe stenciled on their foreheads. We've seen human billboard stunts like this before, but we've yet to see an appropriately catchy name for this emerging medium. Taking a cue from cyberslang, we hereby dub human-borne ads "meatboards."
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