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Behind Sega's Beta-7 Hoax

Published on .

Wieden + Kennedy/New York and Sega recently split, but before they did, they created a fascinating piece of interactive theater. AdAge executive editor Jonah Bloom explains. PLUS: We received lots of ideas for titles for Donny Deutsch's reality show -- should it get off the ground -- including Deutsch Treat, Meet My Cubicle, Overexposure and (one of our favorites) Swollen Head Butt Showdown. Mysterious correspondent LaChance, however, came up with the natural choice: Deutschland.
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