Sex and Cellphones

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Cellphone company Phones 4U has been making waves in the U.K. with its "Ashamed of Your Mobile?" campaign from Manchester agency CheethamBell JWT. The premise of the effort is that people are more eager to hide their cellphones than the embarassing details of their private lives. In the latest installment -- which the company alleges is "the first ever advert to feature an orgasm" -- a woman is spied taking a pleasure ride on her washing machine. When someone passes by the window, however, her first thought is of hiding her outdated cellphone. Check out the ad -- and the interactive game based on it -- at
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