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Too Sexy for the French?

Published on .

A racy ad for underpants has the usually laissez-faire French engaging in some American-style handwringing. The print ad -- for a thong product from a company called Triumph -- shows the practically bare backsides of three pole-dancing strippers, a context that has prompted the director of the BVP, a French trade organizaton, to declare the ad "very damaging for the image of advertising." In fact, the BVP, which rarely scolds advertisers, has asked Triumph to withdraw the ads. So far, the company has refused. "But nudity will always be used in adverts in France," BVP director Joseph Besnainou reassures Reuters. "It's part of our culture." Phew.
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