The Sierra Club yesterday launched a website aimed at ridiculing General Motors' Hummer. At Hummerdinger.com
, you can read Onion
-style news items lampooning the massive SUV and watch an animated parody of the Hummer's advertising, which scratches in the word "Pollutes" before the H2 tag "Like Nothing Else." The site was created by St. Louis-based anti-agency The Experiment
, which, according to co-owner Paul MacFarlane, aims to "heal some of the divisiveness and fear that marketing causes." Although MacFarlane admits to being a reformed SUV-owner, he says he jumped at the chance to "deflate the macho balloon of self-perception" that he thinks accounts for the Hummer's popularity.