Do Super Bowl Ads Work?

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Do Super Bowl ads work? It depends on who you ask. In a recent AdAge.com online poll, 61 percent of respondents agreed that the cost of advertising in the Super Bowl outweighs the benefit. A new study by Initiative Worldwide Media, however, finds that the 2003 Super Bowl held onto an incredible 99.5 percent of its viewing audience during commercial breaks. Read more at AdAge.com.
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