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Sweetheart Against the Rodeo

Published on .

A new anti-rodeo billboard from the People for the Ethical Treatment of Animals has been rejected by outdoor media companies in Helena, Montana, according to PETA. The ad, which features barely-clad bombshell Bonnie-Jill Laflin reclining in the hay, tries to hit cowboys where it counts with the tagline: "Nobody Likes an Eight-Second Ride!" Click here to view it.
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