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Train in Vain

Published on .



A woman on horseback takes on a train.
After getting a letter from Operation Lifesaver -- an advocacy group devoted to promoting railroad safety -- Levi's has agreed to pull a recent commercial from BBH/New York that shows a woman jumping over a speeding locomotive on a horse. According to OL, the spot might "tempt viewers to emulate what looks like a cool activity -– with deadly results." Other "cool activities" fans of recent Levi's advertising might want to avoid include lassoing moving cars, twisting one's head off one's body, and running through walls, up trees and into space. Sadly, advocacy groups have yet to take up any of these causes.
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