Why not see who's advertising around the advertising coverage while you're at it?
Walkie-Talkie Wars Go to Court
Published on .
Verizon ads claim network is best, most reliable.
Nextel has asked a federal judge to block recent television spots from Verizon Wireless that promote the telecom's "Push to Talk" feature, the Associated Press reports. The ads, from Lowe/New York, show people getting into binds when their walkie-talkie phones -- presumably from Nextel, which pioneered the technology with its "Direct Connect" feature -- fail to work. In particular, Nextel objects to the ads' claims that Verizon's network is the "best" and "most reliable." And speaking of intense competition leading inexorably to expensive litigation, The Battle of the Ad-Bands is tonight at CBGB.