Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weapon of Choice

Published on .

To promote the release of the PS2 title God of War, Sony has teamed with Heavy.com to produce an online serial using Machinima -- a technique of creating short films by adding soundtracks and dialogue to in-game action. Sony's series, of course, takes place in the world of God of War, but it's far from an adventure. Instead, it's a "How To" show called Pimp My Weapon.
Most Popular
In this article: