ON THE WEB: Blogging the Issues

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Two creatives are stoking the flames of issues affecting advertising through blogs. Director Massimo Martinotti, a director from Mia Films, talks about the challenges that traditional production companies face in light of the evolving media landscape at consumercontrolledmedia.com, while copywriter Ray Del Savio is petitioning for recognition of the word "concept" as a verb at verb4concept.blogspot.com.
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