Cup Noodle turns 30 on September 18th, and leading up to the ubiquitous microwaveable snack's anniversary, celebration in Japan is in full swing. D2 Communications is running a campaign championing the brand's gift to harried modern folks, freedom, in many of the ways outlined on its site
, but we're just digging the Freedom Project
, a series of spots animated by Katsuhiro Otomo of Akira
fame. Clicking "CM" at the bottom of the main page allows you to scroll through the updates, including installments of the story. Clicking the tab to the left of CM brings up the longer trailer, which, as far as we can tell, is about some bros who try to build a sweet racer and wind up in space with Cup Noodles.