ON THE WEB: Self Promotion at the New Apple Store

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While many Mac nerds and celebrities attended the opening of Apple's newest tech mecca in New York on Friday night, none were so creatively self-promotional as blogger Bucky Turco of Animal Magazine. After sneaking in by swiping an entrance card, he went around to all of the computers on display, changing their internet browser settings to his site. A full recounting of his night—including celebrity stalking—can be found here.
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