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ON THE WEB: Quantifying Your Immorality

Published on .

After These Messages' Matrix of Responsibility
After These Messages' Matrix of Responsibility
Thankfully, the conversation about ethics in the profession seems to be getting broader. After These Messages, a site set up by New York's Green Team, seeks to extend that criticism to determine just what degree of damnation you're going to suffer for making that flavored vodka spot set to the Pokemon theme. The site asks users to rate campaigns on the deep questions, like "If you created it, would you sleep well at night?" "Does it contribute to society?" and "Will it bring good Karma?" Results are displayed combined with other users' scores on an x-y axis and customizable using the dandy interface.
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