Xbox Leaves Video Game Fans in the Dark

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Visitors to this intriguing site are caught in a dark web of email, online and mobile phone experiences that come together to promote Perfect Dark Zero, the highly-anticipated video game exclusively for the Xbox 360 console. The multi-pronged viral campaign assembled by interactive marketing agency AKQA was launched on October 4, and kicks off with an email that directs you to a web video where you'll witness your own "death" at the hands of Joanna Dark. You then get a chance to send the sexy heroine to "take care" of a friend of your choice, who'll receive a similar email directing them to the web video—and once they get there, you'll receive a cell phone call from Joanna herself, informing you that the job is done.
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