Seven Clich

Out of ideas? Try one of these.

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See if this scenario sounds familiar: You have a great idea. You sell it to the client. Maybe it even gets produced. Then, five minutes after your sweat and blood starts running in the local rag, you see the exact same idea you were so proud of in an old ad annual. At that moment you come to realize that you, like the vast, expansive majority of creative people, are unoriginal. But it
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