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It takes a light touch to actually address the enforced cloyingness of a brand's identity and use it as a jumping off point for something interesting and fun. Whether you bring any Coke ad baggage with your or not, the Chirimbols (doodles) and their song of corn can be enjoyed on any level.
A special nod for best spot in the Ceiling Board category goes to "Jing-Jok". Sure, you may dismiss it as another case of those Thai creatives getting away with wacky murder, but remember that last ad you did for ceiling board? Yeah, neither do we.