The viral has all the elements of the classic action trailer—the heady but essentially meaningless lines ("It's my life, OK?!"), the explosions, the sultry locations that speak of sex and drugs for sale, the silence punctuated by a portentous ringtone—only with cavemen. The video makes brilliant sport of a laughably lucrative and enduring entertainment staple, but more importantly, it makes Geico (Geico!! An insurance company!!) a cultural presence.
Adwatchers might complain that they're over the petulant prehistoric stars of this ongoing campaign, but the cavemen clearly continue to strike a chord with the insurance buying hoi-polloi, judging from their reaction to the trailer (and to the cavemen themselves—read about it here.)