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From Wieden + Kennedy/London, The Guardian's first brand advertising in nearly a decade comes in the form of a bright transit poster blitz that makes the newspaper/website seem so friendly—and user-friendly—you want to paint the town with it. Which is what the agency basically did. Simple graphical devices and earnestly unpretentious copy communicates a message, steeped in unintimidating high tech, that somehow manages to shout quietly.