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In this new campaign Nike and W+K take a quiet, contemplative look at the weird and wonderful universe that awaits those who push past their usual boundaries. In the case of "Robots," a female runner finds a robot tinkerer, and maybe a soul mate, down a previously unexplored alley. In its favor, the spot has a slightly uncomfortable vibe that takes the edge off the sweetness and a standout performance by the robot.
Even though you're not sure if robot guy in this spot will turn out to be the girl's worst nightmare (he's just a touch creepy) or the love of her life, you are left with the knowledge that going the extra mile is always the right choice.