"What's going on in SF" is pick of the week, despite its not being a commercial because it embodies, in its own silly, off the cuff way, something that seems to be missing from the day to day workings of advertising. A sense of humor.
The video represents a funny and refreshingly unglued approach to an intense PR situation. With speculation whirling around the creation of a new agency involving some of the industry's most prolific creative names, what should be the correct response from the parties involved? How about something funny, unexpected, a little bit nuts.
Some have tsked tsked the little film saying that it is too self promotional (think that one through for a few seconds and your head will hurt as much as mine does) or that it will scare prospective clients away. The latter I think could be a brilliant side effect of the piece. I would assume McBride and Co. would consider themselves lucky to be spared any client troubled by the thought of his agency doing something risky and not "managed" to death.