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We typically like to give points for level of difficulty in evaluating ads, but it's really hard to tell if they should be applied here or not, so let's just give a hearty slap on the bare ass to this thoroughly enjoyable and well executed little number from Australia for Underworks socks. There may have been more "important" ads this week, but let's not overlook this more obscure gem for its restraint, its simplicity and surprising effectiveness (and kudos to the actor here for making the sock-packing ecdysiast seem somehow noble).