Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PICK OF THE WEEK: Xbox 360 - "Mad World"

By Published on .

Marcus Fenix is hot. So is this ad for newly released Xbox title "Gears of War."

Director Joseph Kosinski and Digital Domain (with special guest and darkening agent David Fincher) combined original scenes and existing game bits into this gee whiz spectacle that was whipped up within the "GoW" game engine. The result is a visual stunner that has set tongues wagging and eyes popping across the interweb.

That's some heavy lifting for your basic game ad. Read about it here.
Most Popular
In this article: