Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pick of the Week

By Published on .

PICK OF THE WEEK: Smirnoff "Love"

Smirnoff "Love"
OK, the spot actually launched last week, but this new interactive TV effort from JWT/London has other attributes that propel it past such temporal nitpicking and into the position of our inaugural Pick of the (more or less) Week.

As you know by now, the spot for Smirnoff depicts what looks like a relationship-ending moment between a man and a woman that can be followed, and distilled down to different conclusions, using the Sky Digital remote

Most Popular
In this article: