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Lee and Dan-the U.K. creative team who recently caused a viral frenzy with an unauthorized Volkswagen ad in which a suicide-bomber is undone by his own Polo-have signed with Czar for U.S. representation. "They know how to promote themselves, their work is really smart and they obviously have a sophisticated approach to the web," says Czar executive producer Steve Shore, noting that the pair racked up some 12 million hits on their website in the wake of the VW controversy. "I love that you couldn't pick up a newspaper anywhere in the world last week without reading about them." ... Santa Monica production companies 24:7 and Notorious Pictures have partnered to launch Notorious 24:7, a new production company headed by 24:7 executive producers Jay Boccia and Neale Ferguson, Notorious EP Marc Smerling and Notorious head of sales and marketing Ezra Burke. The company's merged roster includes Brent Bonacorso, Ariane Besson, Paul Fedor, Mathew Lamb, Noah Marshall, Joel Peissig, Shaun Severi, Lourens Van Rensberg and new signee Ben Dawkins. ... Director Alex Proyas-who has been away from commercials for the last two years working on the sci-fi feature I, Robot -has returned to spots via Chelsea Pictures, leading off with Goodyear work from Leagas Delaney.
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