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Bill Flagg snared Nike, MCI's 1-800-COLLECT and Volkswagen as national sponsors of his free 1996-97 calendars offering local campus and sports information to 100,000 students at 10 major colleges.

Age: 26

Title: President, Collegiate Calendar Co., Boulder, Colo.

Insight: College kids won't fall for gimmicks. The only way to win their attention and loyalty is with real benefits. Give them tools to enhance their lifestyles.

Tip: College students are making important brand decisions for the first time in their lives, so make your first impressions count.

Fact: Many college kids are experiencing premature affluence, rather than hard times and starvation. The $93 billion college market is bigger and more

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