Mission: Making investment information fun, useful and entertaining vs. the typical dark, dry, serious approach to finances.
Challenge: Explaining who we are to mainstream audiences. Some people don't know our site (www.fool.com) isn't for actual trading.
Forecast: The Internet is powerful, but it's not a substitute for traditional media yet.
Tip: Realize brands are alive. Constantly explore, redefine and take a fresh look at your brand through the consumer's perspective.
Opinion: When people feel a sense of ownership in a company, productivity surges.
Quirk: Skepticism about advertising. We got this far without it, so we were