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Published on .

Ted Bohnen draws on years of promotion experience in linking national marketers with Mountain View, Calif.-based SaveSmart to deliver personalized online promotions to consumers on the Internet through clubs, discounts and special offers (http://www.savesmart.com).

Age: 48.

Title: Exec VP-sales and marketing.

Insight: The Internet is the ultimate two-way promotional vehicle; what's needed are promotions calling for immediate point of sale action.

Opinion: It's a big mistake to think the Internet will replace the in-store experience. Consumers demand to see, touch and feel merchandise; online promotions should spur curiosity through incentives and entertainment.

Fact: The Internet is an evolution, not a revolution. Its power is vastly misunderstood by marketers and retailers. Many companies still fear it.

Tip: Merging low-tech with high-tech marketing is the key to success. Low-tech isn't going away.

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